Indian heritage, traditional craftsmanship and contemporary design — in brass, copper and kansa.
Rustic Elements began with something very simple — a love for the things that made our homes feel like home. We wanted to bring back the warmth of traditional brass, copper and kansa that many of us grew up seeing, but in a way that fits beautifully into today’s lifestyle.
For us, Rustic Elements is not just about utensils; it is about bringing a little bit of our roots, memories and Indian traditions back into everyday life.
Founded in 2026 · Faridabad · Rooted in Tradition
With over 20 years of corporate experience, Shivani brings a strong understanding of business, customer needs and modern lifestyles to Rustic Elements.
Her passion for Indian traditions and thoughtfully crafted products inspired her to bring timeless brass, copper and bronze ware into contemporary homes. At Rustic Elements, she focuses on building a brand where heritage, elegance and everyday living come together beautifully.
With over 16 years of experience in corporate finance, Vaibhav brings strong financial insight, business acumen and a disciplined approach to building Rustic Elements.
His focus is on creating a brand that combines authentic craftsmanship, uncompromising quality and lasting value, while building meaningful relationships with customers, artisans and business partners.
Together, Shivani and Vaibhav founded Rustic Elements with a shared vision — to reconnect modern homes with India's timeless traditions. By bringing together traditional craftsmanship and contemporary design, they aspire to make the beauty of brass, copper and bronze a meaningful part of everyday living.
Rooted in Tradition. Crafted for Today.
Every piece is handcrafted, carrying forward India's metalware traditions.
Pure brass, copper and kansa, finished with care and presented in premium packaging.
Forms that have served Indian homes for generations — the masala dabba, the urli, the kansa katori.
Metals long valued in Ayurveda and everyday Indian ritual.
Durable, timeless and designed to be cherished for years to come.
Gift-boxed sets for festivals, weddings, housewarmings and corporate occasions.
Brassware, copperware, kansaware and gift sets.
“Rustic Elements began with something very simple — a love for the things that made our homes feel like home. We wanted to bring back the warmth of traditional brass, copper and kansa that many of us grew up seeing, but in a way that fits beautifully into today’s lifestyle.”
Founded in 2026 by Shivani Jain and Vaibhav Agarwal, Rustic Elements brings traditional craftsmanship and contemporary design together — to make the beauty of brass, copper and bronze a meaningful part of everyday living.
Meet the Founders